Marta lands €6.6M to revolutionise live-in elderly care in Germany

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Berlin-based company Marta digital platform for live-in care received $6.6 million in seed funding. The funding round was lead by Capnamic and co-lead by Almaz Capital. Additional investors included GMPVC, Ithaca, the SumUp Impact Fund, Verve Ventures and several renowned business angels.

Notable German business angels and entrepreneurs invested in the round included Christian Vollmann, Julian Stiefel, Laura Esnola, Johannes Schaback and Dr. Steffen Zoller.

European Expansion On Cards

Marta’s goal is to set new standards for live-in care that are both affordable and transparent. To accomplish this, they need to expand their core team in Poland, Romania, Germany and Lithuania. Proceeds from this round of funding will help them do this.

Jan Hoffmann, one of marta’s co-founders, said, “We have witnessed the difficulties associated with caring for our grandparents. Aging is a natural process, but we believe we can significantly leverage technology to assist elderly people and their families as well as caregivers. We believe that we can help these groups manage aging appropriately with the tools and skills we have.”

Capnamic founding partner Jorg Binnenbrueck said they have been observing marta for several months. They appreciate the care provider marketplace’s approach to digitization and admire the traction and technology the team has delivered. More importantly, they are grateful for the team’s motivation to solve an important societal issue.

The Story Behind Marta

When Philipp Buhr and Jan Hoffmann’s grandparents needed care, they were tasked with finding a live-in caregiver. After searching for five years in a costly and complicated market, they launched marta in 2020. The Berlin-based company aims to simplify and reduce the cost of finding professional home helpers.

Marta’s company has provided over 1000 home care services to customers in four countries since it was founded.

Marta’s data-driven method of care significantly decreases the cost and complexity of matching elderly patients with care providers. It also allows prospective caregivers to more easily negotiate the terms of their contract and increase their earnings. More importantly, this method improves the quality of care for the elderly while simultaneously addressing a serious societal issue.

marta’s platform takes on the 18 billion dollar elder care market in the DACH region. Using data and a custom matching algorithm, its self-serve system eliminates the issues inherent in traditional models.


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